STRATEGI BRANDING BAND INDIE HUTAN TROPIS PADA MASA COVID-19 DI KOTA PALEMBANG

Abstract

Music is the closest thing to human activity and can also be a medium of communication between humans, starting to use music as a means of protest and also as a means of spreading religious and cultural teachings. In marketing the work to the public, it also requires the right branding method so that the band can survive in the industry. This research discusses the indie band Tropical Forest. Discusses the branding strategy of the indie Tropical Forest band during the Covid-19 period in the city of Palembang. This study examines the branding strategy of the Tropical Forest band. In this study applying the theory of branding strategy that focuses on brand image. This theory discusses in terms of the name, logo, colors, slogan, and visual appearance of the indie band Tropical Forest. With the research method of this study using qualitative research with the research object of the Tropical Forest branding strategy during the Covid-19 period. And the subject of this research is the Tropical Forest band indie band.