Kontrol Diri dan Pembelian Impulsif Produk Kecantikan Pada Anggota Komunitas Discountfess Pengguna E-Commerce
DOI:
https://doi.org/10.33557/51nseq49Keywords:
E-Commerce Community; Impulsive Buying Tendency; Self-ControlAbstract
The tendency of impulsive buying is the behavior of buying a product suddenly and without any planning beforehand. One of the factors that affect impulsive buying is self-control. The purpose of this study was to determine the relationship between self-control and the tendency of impulsive buying to purchase beauty products among members of the e-commerce user Discountfess community. Discountfess is a community formed on Twitter and Telegram. This community functions as a forum for people who look for a discount offer in an e-commerce shopping platform like to inform or just to show off the discounts they get. The instrument of this study used The Impulsive buying Tendency Scale (IBTS) developed by Verplanken & Herabadi to measure the scale of impulsive buying variables and The Brief Self-control Scale developed by Tangney to measure self-control variables. Participants in this study were 224 members of the Discountfess community both on Twitter and Telegram. The sampling technique used in this study was the convenience sampling technique. In order to determine the sample in this research, the researcher used a non-probability sampling technique with purposive sampling. For hypothesis data analysis testing, the researcher relies on Spearman Rho product-moment correlation supported with SPSS version 26 program as the data processing. The results showed that there was a significant negative relationship with a correlation coefficient value of 0,648 and significance value of 0.000 (p < 0,05) between self-control and impulsive buying tendencies in members of the Discountfess community who used e-commerce. Therefore, the reacherser’s hypothesis was rejected.
References
Arisandy, D., & Hurriyati, D. (2017). Hubungan Antara Kontrol Diri Dengan Impulsive Buying Pada Mahasiswi Fakultas Psikologi Di Perguruan Tinggi Wilayah Palembang Yang Melakukan Belanja Online Relationship Between Self-Control and Impulsive Buying on Female Students of Psychology Faculty Enga. Seminar Nasional Penelitian Dan Pengabdian Pada Masyarakat, 3, 31–39. http://digilib.uinsby.ac.id/49856/
Azwar, S. (2018). Reliabilitas dan validitas. Pustaka Belajar.
David L. Loudon, A. J. D. B. (2017). Consumer behavior : concepts and applications (4th ed.). McGraw-Hill.
Elnina, D. R. (2022). Kemampuan Self Control Ditinjau Dari Perilaku Impulsive Buying Terhadap Produk Fashion Pada Mahasiswa. Psikodinamika - Jurnal Literasi Psikologi, 2(1), 01–19. https://doi.org/10.36636/psikodinamika.v2i1.955
Fadhillah, M.F. (2021). Hubungan self control dengan impulsive buying pada Perempuan dewasa awal. (Skripsi Sarjana) Universitas Islam Negeri Sunan Ampel, Surabaya, Indonesia. http://digilib.uinsby.ac.id/49856/2/Muthia%20Fanny%20Fadhilah_J71217134.pdf
Humrah, M. (2017). Hubungan antara self-monitoring dengan perilaku impulsive buying terhadap produk fashion pada remaja putri. (Skripsi Sarjana, Universitas Negeri Makassar, Makassar, Indonesia). http://eprints.unm.ac.id/8778/2/RINGKASAN%20SKRIPSI%20BS.%20MIATUL%20HUMRAH.pdf
Pramono, G. V., & Wibowo, D. H. (2020).
Hubungan Self Monitoring Dengan Impulsive Buying Terhadap Produk Fesyen Pada Mahasiswi Rantau. Jurnal Psikologi Perseptual, 4(2), 103. https://doi.org/10.24176/perseptual.v4i2.3702
Purwanto, D., & Wijaya, T. (2018). the Effect of Gender, Sales Promotion, and Materialism Character on Impulse Buying Behavior Online (Case Study on Students of Economics Faculty State, University of Yogyakarta). Jurnal Manajemen Dan Bisnis Indonesia, 449. https://journal.student.uny.ac.id/index.php/jmbi/article/view/13264
Sari, N. A. (2023). Pengaruh Penggunaan Aplikasi Telegram Pada Grup Telegram Discountfess Trhadap Pemenuhan Informasi Promosi. 3, 6959–6972. https://doi.org/10.31004/innovative.v3i3.2937
Tangney, B., Baumeister, R. F., Boone, A. L. (2004). High self-control predicts good adjustment, less pathology, better grades, and interpersonal success. 10.1111/j.0022-3506.2004.00263.x
Downloads
Published
Issue
Section
License
Jurnal Ilmiah Psyche by http://journal.binadarma.ac.id/index.php/jurnalpsyche is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
