CREATIVE COMMUNICATION PACKAGING FOR SUPPORT PROMOTION AND MARKETING

Abstract

In communicating something is not limited only to the product produced a large corporation or already develop company. Home industry, entrepreneurship and micro bussiness can also be an example of the implementation of creative communication in the way the innovation of products, how to promote, and packaging. Based on the concept of IMC (integrated marketing communications) are also very closely linked with creative techniques, the study will be discussed on creative communication through the packaging and marketing of products Rendang Padang Restu Mande (RPRM). Using descriptive kualitative method, this research resulted in several points related RPRM protagonist is the use of social media, websites, creative packaging, the agency system.